About Crucial

Crucial Technology - What's Our Story?
The Crucial story starts with Micron Technology, Inc., one of the largest dynamic random access memory (DRAM) manufacturers in the world and the only one based in the U.S. Headquartered in Boise, Idaho, Micron manufactures DRAM chips and assembles them into high-quality memory modules for sale to original equipment manufacturers ("OEMs") worldwide.

Over the past 26 years, Micron has learned that when you make some of the very best memory in the world, lots of companies want it, from computer makers to wireless device manufacturers to printer producers. (And we're really glad that they do!)

But then Micron asked, well, what about the end user? What about the everyday folks who want to upgrade their existing systems with OEM-quality memory-the home desktop user, the IT network guy, the student notebook user? Why don't we offer our memory to the public, at factory-direct pricing?

So in 1996, Micron responded to a growing demand for high-quality memory upgrades among end users who wanted the best possible performance from their systems. Micron launched Crucial Technology in November of that year, and for the first time, end users had the opportunity to buy directly from the manufacturer the same memory modules bought by the world's major OEMs for original installation in their systems.

Having a direct sales division focused on selling Micron's DRAM to the public was apparently an idea whose time had come, and eight successful years later, we have expanded our product line to include graphics cards, flash cards and readers, and USB flash drives.

Why is Crucial thriving? We offer our customers a number of clear advantages over our competitors.

High quality
As the only consumer memory upgrade supplier that's part of a major DRAM manufacturer, we sell high-quality memory that has been qualified and approved by all major original equipment manufacturers. Unlike other memory sellers, we test 100 percent of the modules that go out our doors. That's important to customers who need quality-assured memory for mission-critical applications.

Large selection and guaranteed compatibility
We carry over 110,000 upgrades for more than 20,000 desktops, notebooks, servers, printers, routers, and electronic devices on our Web site, www.crucial.com.

Our site is designed to teach novice users what they need to know about upgrading memory in their systems. Our award-winning Crucial® Memory Advisor™ tool makes it simple for users to find the right module for their systems in just three easy steps. And Crucial guarantees that the recommended upgrades will be compatible with your system, or we'll give you your money back.

Superior support
Besides offering a technically superior product, Crucial Technology takes great care to provide the industry's best service and support.

For all our customers, we offer the following competitive advantages:

• 24-hour secure online ordering
  
• Contact options including fax, e-mail, and toll-free phone
  
• Free live support chat through the Expert Online
  
• Award-winning customer service
  
• Free technical support
  
• 30-day money-back compatibility guarantee
  
• Limited product warranty (See conditions.)
  
• Competitive pricing

International reach
In March 1999, Crucial Europe opened for business to offer end users outside the U.S the same reliability, performance, savings, and convenience. European demand for Crucial memory upgrades has grown rapidly since the Crucial Europe launch, and the Crucial name has already become synonymous with superior quality.

As Crucial continues to grow, we are committed to taking care of our customers through superior products, world-class service, and expert support.

3 reasons why YOU need the Crucial Memory Advisor to find the exact memory for YOUR system:

• The data you receive in your report is updated for accuracy EVERY DAY.
  A dedicated team of more than 30 engineers, Web technicians, and support personnel monitor and update the Crucial Memory Advisor daily for guaranteed accuracy and compatibility, so you get the right memory for you.
  
• The Crucial Memory Advisor is the only tool of its kind.
  You'll get detailed specifications about your system and recommendations specific to your unique needs. We'll even show you the most popular upgrades for your system, so you can see what type of memory other computer users like you are using.
  
• Crucial Technology is part of Micron Technology, one of the largest memory manufacturers in the world.
  The major computer manufacturers-HP, IBM, Gateway, and more-look to us for their memory needs. Shouldn't you?

Why Buy Crucial?
Of all the upgrade suppliers to choose from why should you buy Crucial memory? The answer is simple - quality, savings, and support - straight from the source. You won't find a more trusted, better-performing memory upgrade at a lower price.

Savings
"Your site was easy to navigate through and after a couple of clicks, you showed me exactly what I needed, installation instructions, and a price that no one else could compare with."
-Marsha Watson, Crucial Customer

Buying direct saves you money. By providing a direct connection to the factory, Crucial is able to bypass the middlemen and pass on significant savings to our customers. Plus, we conduct more than 90% of our sales online. This efficient model allows us to discount prices even deeper.

Quality
"Settle for nothing less. Crucial Technology is the top name in PC memory."
-EmergingStrategies.com

When you buy Crucial memory, you're buying directly from the largest DRAM manufacturer in America and one of the top three in the world. Crucial Technology is a division of Micron, a multi - billion-dollar company with 19,000 employees worldwide at facilities in Idaho, Texas, Italy, UK, Singapore, and Japan. We have more than 20 years of industry experience and are the lowest-cost, most efficient DRAM manufacturer, and many of the world's leading computer manufacturers use our memory. Crucial brings that same high-quality memory directly to you, the end consumer.
In fact, Crucial is the only consumer memory upgrade supplier that is part of a major DRAM manufacturer.

Service and Support
"It's great doing business with a company that cares! In this day of cavalier attitudes towards customers, you folks performed as advertised."
-John Ginther, Crucial Customer

Crucial's customer service and technical support are unmatched. We offer 24-hour online ordering, overnight delivery, and a limited lifetime warranty. We have over 110,000 upgrades for more than 20,000 different computers, notebooks, servers, and electronic devices. Our online Memory Selector™ makes upgrading a breeze. It tells you precisely which upgrades are available for your system. And we guarantee that the memory you buy will be 100% compatible with your system or your money back.
At Crucial, we understand that our reputation depends upon the outstanding performance of our memory. That's why we sell only the best memory available. You can trust the Memory Experts at Crucial.

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